Privacy Policy

1. Introduction

This Privacy Policy explains how Savvy ("we," "us," or "our") collects, uses, and protects information when you visit our website and use our research guides. We are committed to protecting your privacy and being transparent about our data practices.

2. Information We Collect

We may collect the following types of non-personal information:

• Browser and device information: Browser type, operating system, screen resolution, and device type.
• Usage data: Pages visited, time spent on pages, referral source, and general navigation patterns.
• Approximate location: General geographic region based on IP address (we do not collect precise location data).
• Click data: When you click on affiliate links, we record the click to track which guides are most useful to our readers.

We do not collect personal information such as your name, email address, or payment details unless you voluntarily contact us via email.

3. How We Use Information

• Improve site performance, content quality, and user experience.
• Analyze usage trends to enhance editorial coverage and guide relevance.
• Track affiliate link clicks to measure the effectiveness of our content.
• Maintain security and prevent abuse.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential cookies: To remember your preferences and ensure the site functions correctly.
• Analytics cookies: To understand how visitors use our site and improve our content.
• Affiliate tracking cookies: When you click on affiliate links, cookies may be set by our affiliate partners to track referrals. These cookies are used to attribute purchases to our site so we can earn commissions.
• Advertising parameters: If you arrive via an advertising link, we may store advertising identifiers (such as click IDs) in cookies to measure campaign performance.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

5. Affiliate Links and Third-Party Services

Our site contains affiliate links to third-party products and services. When you click on these links, you will be directed to the third-party website. We are not responsible for the privacy practices or content of those external sites.

We encourage you to review the privacy policies of any third-party sites you visit through our links. Our affiliate relationships are disclosed on each guide page and in our Affiliate Disclosure.

6. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share anonymized, aggregated usage data with analytics providers to improve our service. We may also disclose information if required by law or to protect our legal rights.

7. Data Retention

We retain usage data and click logs for a reasonable period to analyze trends and improve our content. Aggregated data may be retained indefinitely. If you contact us via email, we retain your correspondence for as long as necessary to address your inquiry.

8. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete your personal data, or to object to certain data processing. To exercise these rights, please contact us at hello@savvy.guide.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the site constitutes acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy, please contact us at hello@savvy.guide.